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Influencer Marketing Benefits

Writer's picture: Mackenzie KlinMackenzie Klin

Updated: Apr 27, 2022

In a time where social media is king learning how to take advantage of this marketing platform is key to any business's success. Here I will give you the benefits of influencer marketing to increase sales and grow your brand.

Influencers now have the same or even more reach than celebrities since their platforms have extensive engagement and fan bases. As a brand, taking advantage of these influencers' fan loyalty will be the key to online marketing success.

  1. Real-time performance tracking

Since influencers are on their platform, you can directly see statistics after the promo is posted, whether a picture on Instagram or a video on youtube. The analytics will show everything from engagement to discount code use.

2. The ability to choose the best influencer for your brand goal


Whether you use a database or outsource influencers utilizing an agency, both will point out the best influencers for your company goals. When picking influencers, you can search by geographical area, the number of followers, and the type of audience/niche. This way, you can filter out the different types of influencers based on the goals of your brand's campaign.

Photo by Wenyang on Unsplash


3. Different compensation options


Depending on how big the influencers reach, brands have multiple ways to pay for the endorsement. In some cases, if the influencer is not very large, just putting influencers on your PR list will be enough for them to promote it to you indirectly. Other options would be to pay per post or engagement, which is excellent if you have a smaller influencer with your niche. This will allow you to spend less because they’re a smaller influencer but ideally target your exact audience.


4. You can get more creative with marketing


Since influencers' main job is to create content, you can get creative and make a fun marketing campaign to get the audience engaged. This could mean creating a hashtag or inviting the audience to participate in the campaign in unique ways.

Photo by Merakist on Unsplash


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